Stay Relevant
So you’re a small business owner and you’re thinking about finally getting yourself a website. You’ve heard all the hype about how having a website is a necessity in this day and age, and you don’t want to be left behind. But where do you start? How much does it cost?
What’s the best platform for your needs? And most importantly, how can you make sure your website is actually going to help your business grow? In this article, we’ll walk you through everything you need to know about creating a website for your small business.
Why your small business needs a website
The internet has leveled the playing field for small businesses. No longer do you have to be located in a big city or spend a fortune on advertising to get your business in front of potential customers. A website is the perfect way to introduce your business to the world and attract new customers. And it’s not just potential customers you can reach online; you can also connect with suppliers, distributors and other businesses that can help you grow your business.
A website is also a great way to show off your products and services, provide information about your company and its history, and answer common questions about what you do. Plus, a website can help you generate leads and sales by offering online sales or appointment booking. So, if you’re a small business owner, don’t wait – get online today with a website that’s designed just for you.
How to choose the right web design company for your small business website
When it comes to web design companies, there are a lot of options to choose from. So how do you know which one is the right fit for your small business website? Here are a few tips:
- Do your research. Take the time to compare different web design companies, read reviews and compare pricing.
- Look for experience. The company you choose should have a lot of experience designing websites for businesses in your industry.
- Ask questions. before you make a decision, be sure to ask the web design company plenty of questions about their process, what they’ll include in the design and how they plan to drive traffic to your website.
- Trust your gut. Ultimately, you need to trust your gut when it comes to choosing a web design company. If something doesn’t feel right, it probably isn’t and you should move on to another company.
What should be included on your small business website
A website is one of the most important marketing tools for any business. Not only does it provide a professional online presence, but it also allows you to reach a wider audience and connect with potential customers.
When creating your website, it’s important to include all the necessary elements to make it effective. This includes your company’s profile, products or services, contact information, and most importantly, your mission statement.
You should also make sure to showcase your work or portfolio, as well as customer testimonials. Having a blog is a great way to keep your website updated with fresh content, and it also helps you rank higher in search engine results pages. And lastly, don’t forget to make your website mobile-friendly!
How to make sure your small business website is converting
You’ve put a lot of time and effort into making your small business website, so you want to make sure it’s converting as many visitors into customers as possible. Here are a few tips to help you do just that:
Make sure your website is mobile-friendly. According to Google, more than 60% of internet users access websites from their mobile devices. If your website isn’t mobile-friendly, you’re missing out on a lot of potential customers.
Use clear and concise copy. Your website visitors are looking for information quickly, so make sure your content is easy to read and understand.
Use engaging images. Images can be a great way to capture your visitors’ attention and help convey your message.
Offer a strong call to action. Your call to action should be clear and easy to understand, and it should tell your visitors what you want them to do next.
Tips for driving traffic to your small business website
There are a number of things you can do to drive traffic to your website and increase those all-important conversions. Here are a few tips to get you started:
Make sure your website is search engine optimized so that it appears as high as possible in relevant search results.
Submit your website to online business directories and local listings.
Make use of social media platforms to create a presence for your business and drive traffic back to your website.
Regularly update your website with fresh, relevant content that will interest your target audience.
Use paid advertising such as Google AdWords or Facebook Ads to reach a wider audience.
Track the performance of your website using analytics tools so that you can see what’s working and what’s not.
Conclusion
A small business website is a must-have in today’s digital age. Not only does it give your customers a place to learn more about your business, but it also provides you with an online presence that can help you grow your business. When choosing a web design company to create your small business website, be sure to select one that understands the needs of your industry and can create a website that converts traffic into customers.
When looking for a top web design agency for your business, look no further than Vertycal Boost! We have a welcoming team who always exceeds expectations.
Drop us a message today and we will schedule a call to see how we can Boost your business ROI