Facebook is the leading social media platform in 2021
So you have a business and want to try Facebook for more clients. Maybe you’ve tried with little to no success. The secret to getting customers from Facebook groups isn’t about getting in front of thousands of people.
It’s about getting in front of fewer people, focusing on them, and allowing them to know about you and your brand. This article will inform you of the most effective way to get your desired result – business.
Make sure you identify your ideal client
If you haven’t done the Ideal client exercise in a while, your time is now! Spend 15 minutes writing about your ideal customer. Get as specific as possible. Name. Gender. Age. Occupation. Where does she live. What does she do for a living. Married? Kids? Single? What does she do on weekends?
What does she do on a random Tuesday night with girlfriends? What blogs/magazines does she read? Who does she follow on FB/Instagram/Twitter? What boards does she follow on Pinterest? What does she believe in? What keeps her up at night? What are her fears? Get as detailed as possible.
Connect with your Audience
Grow your audience organically by creating content people actually find interesting. The idea to consistently post quality content that your followers will want to share, like, and comment on. This is the place where you can cultivate a brand voice and connect with your audience on a more casual, intimate level.
Blog posts, advice columns, free eBooks, and other materials are great ways to add value to your Facebook page. People respond positively to material that they feel is crafted specifically to help them so engage customers with fun questions, polls, and “behind-the-scenes” type posts or promote your business’s blog posts. If you’re not blogging or not blogging enough to promote your blog posts on Facebook, you should start right away.
Start your own Facebook group
When you start your own Facebook group, you’re assembling your most loyal community members in one online space. It’s a space where you can interact with them, build relationships with them, find out what they need from you, and turn them from potential clients to paying clients.
Whom are they going to hire as their service provider or buy products when they need one? The person they saw a few times around Google, Facebook, Pinterest, or the person they know, like, trust, and interact with every day on Facebook?
Just beware. Facebook groups are hard work, so know your WHY before doing it.
Don’t create a group with the purpose to gather other service providers or sellers – do it to gather clients. Give your group a subject that is your product or service related.
Finally, if this is a route you take to get clients, remember consistency is key. Commit at least 15 minutes a day. This could be commenting on posts, answering someone’s question, or posting your own content. The more consistent you are, the more known you become and you will benefit greatly from name recognition.
Use Facebook Advertising
Given the popularity of Facebook, and the fact that seemingly everyone has one, advertising on Facebook should be a no-brainer. Indeed, Facebook advertising has grown by 680% since 2010, with companies worldwide having spent a whooping $8 billion in Facebook Ads. Yet, few companies invest in Facebook ads, finding them underwhelming, confusing, or not realizing their value.
Does Facebook advertising work? If you’ve been wondering whether Facebook advertising is worth your dime; don’t. Facebook ads are cheap, precise, and make it easy to find new qualified leads. If you doubt that, don’t doubt the numbers—Facebook ads get 22 billion clicks a year!
Use Facebook ads to promote a sale, event, grand opening, or a content download like an eBook or a checklist. Facebook ads are easy to use and have many pros:
- Low cost. Relative to the cost of other advertising methods, the cost of Facebook is chump change. For just a few dollars a day you can reach hundreds of users. Set an affordable cap for your daily Facebook budgets so that you don’t spend more than you want to.
- High precision. Facebook allows you sort out a specific audience for your Facebook ads, letting you target users who you think would be most interested in your service. You can target by location, age, gender, interests (“likes”), behaviors, and connections. If you don’t see positive results the first time through, or even a few times through, don’t get discouraged. It often takes playing around to see traction. You should experiment with different targeting options to see what works best for you.
Try Facebook offers
Facebook Offers allows businesses to create coupons that can be used online, in-person, or both, and for a small fee, Facebook will push your coupons to Facebook users who don’t already follow your page. A Facebook Offer will pop up on a user’s newsfeed in the same way an advertisement would.
You can also share your Facebook offer on Twitter, through email, or distribute a direct link to it. Using Facebook Offers is relatively simple. You have room for a 90-character description of your offer, plus a thumbnail image. Then you set your budget, the expiration date of your offer, and you’re all set to go.
You can also add Terms and Conditions to your offer to include additional details, a digit bar code that can be used for offers that are to be printed out and used in-store, and more. Offer new customers an attractive discount, try a “buy one get one free” deal, or anything else you can think of. People are guaranteed to come flocking!
Conclusion
Facebook is an extremely lucrative revenue source for your business If the correct approach is taken. Follow these steps to Boost your business. Don’t have the time to dedicate on growing your business on Facebook? Consult our team and we will find the best way to market for you!