Leverage AI In Your Business

OpenAI has trained a model called ChatGPT which interacts in a conversational way. The dialogue format makes it possible for ChatGPT to answer followup questions, admit its mistakes, challenge incorrect premises, and reject inappropriate requests.

ChatGPT is a sibling model to InstructGPT, which is trained to follow an instruction in a prompt and provide a detailed response.

This is just one of the AI integrations that your business can benefit from.

1. Bidding on Programmatic Media Buys

A problem that marketing teams often encounter is deciding where to place advertisements and messaging. Marketing teams can create informed plans based on user preferences, but these teams are often not flexible or agile enough to alter the plan in real-time based on the latest consumer information. AI marketing is being used by Vertycal Boost to mitigate this challenge through programmatic advertising. 

2. Select the Right Message

Across channels, different consumers respond to different messages – some may resonate with an emotional appeal, some humor, others logic. Machine learning and AI marketing can track which messaging consumers have responded to and create a more complete user profile. From there, Vertycal Boost can serve more customized messages to users based on their preferences. 

3. Granular Personalization

A highly granular level of personalization is expected by today’s consumers. Marketing messages should be informed by a user’s interests, purchase history, location, past brand interactions, and a host of other data points. AI marketing helps Vertycal Boost go beyond standard demographic data to learn about consumer preferences on a granular, individual level. This helps brands create curated experiences based on a customer’s unique tastes. 

4. Chatbots and Conversational Experiences

With the development of natural language processing through AI, chatbots are now being used to augment customer service agents. Customers with more basic queries can refer to chatbots which will give immediate, accurate answers. They will be able to leverage past questions and historical data to deliver personalized results. This gives time back to customer service agents to work on complicated requests that need more human nuance.

5. Predictive Marketing Analytics

With so much data flowing into their organization every day, marketing teams are having a hard time actually deriving insights from it. AI marketing tools allows Vertycal Boost to make the most of this data using predictive analytics, which leverages a combination of machine learning, algorithms, models, and datasets to predict future behavior. This can help digital marketing teams understand the types of products a consumer will be looking for and when – allowing them to position campaigns more accurately.

6. Marketing Operations

Another key use case for AI marketing tools is to increase efficiency across various processes.  AI can help to automate tactical processes such as the sorting of marketing data, answering common customer questions, and conducting security authorizations. This allows Vertycal Boost more time to work on strategic and analytical work. 

7. Dynamic Pricing

AI marketing can help make brands more competitive by enabling dynamic pricing. AI platforms can suggest optimal prices for products in real-time by evaluating huge quantities of historical and competitive data. This strategy has been especially effective in retail. It allows brands to adjust prices to reflect demand for certain products, boost sales, and edge out the competition.